Catalog & Student Handbook 2023-2024 
    
    Jun 15, 2024  
Catalog & Student Handbook 2023-2024 [ARCHIVED CATALOG]

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MKT 100 Principles of Marketing


3 credits
Lecture: 3

Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.



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